Case Study : Amway FACES System

Matching People with Skin Care Products, and Supporting New Product Development

In the early days of QS, a core focus was in designing, building, and testing advanced biometric algorithms for security applications. Some of the effort focused on human face analysis, and QS’ work did not go unnoticed. In 2005 one of the largest consumer products companies in the world, Amway Corporation, approached QS to ask for their help in developing a new facial analysis system. This system wasn’t for security applications, however: the idea was to build a capability that would provide customized, accurate skin analysis and skin-care product suggestions. QS and Amway partnered to design and build FACES – the Facial Analysis Computer Evaluation System – first deployed in 2009 and now used worldwide. FACES combines custom advanced image processing algorithms, well-designed software, and off-the-shelf hardware to yield a robust, flexible tool that can be used in consumer-facing environments (stores, shopping malls, etc.) as well as clinical research labs.

The system’s “preference engine” uses intelligent algorithms that capture expertise from skin-care scientists and provide automated product suggestions anytime, anywhere, and help consumers make choices amongst the plethora of available products. FACES has been a great success, and Amway has used it to collect imagery of over 32,000 people in different regions and with different skin types – one of the largest skin-care databases in the world, and a great enabler for their research and development efforts. FACES grows and thrives to this day, and QS continues to be proud to support Amway in enhancing FACES and other product development programs! More information on Amway’s Artistry brand products and FACES can be found here.